The question nobody asked

Most badly solved business problems didn't have a bad solution. They had a bad question.

Quantum computing will be able to solve in seconds problems that today take years of calculation. Route optimization, molecule discovery, financial models of impossible complexity. The bottleneck won't be processing power. It will be the quality of what we ask it.

It's exactly what happens in a briefing meeting. You can have the best creative team in the world sitting in that room. If the question is badly formulated, everything that follows is brilliant and wrong.

The most powerful technology always amplifies the question. It doesn't replace it.