Unexpected competitive advantage

There has never been so much content. It has never been so hard to remember something you saw yesterday.

AI solved the production problem. It didn't solve the problem of making something matter.

The brands winning today aren't the ones publishing most. They're the ones still asking questions nobody asked. That requires a mental state AI doesn't have: boredom. That uncomfortable moment where there's nothing to consume and your mind starts moving on its own.

Getting bored well is strategy.