03 / 30
Briefing · Process · Absurd
The Award
The team spent two hours answering the brief.
Nobody asked what the product was for.
The campaign won an award.
Fiction: Mariano Defelipe · AI: Claude Sonnet 4.6
03 / 30
The team spent two hours answering the brief.
Nobody asked what the product was for.
The campaign won an award.
Fiction: Mariano Defelipe · AI: Claude Sonnet 4.6