04 / 30
Brand loyalty · Identity · Nostalgia
The Memory
The brand changed its logo, packaging and slogan.
Sales dropped.
Nobody had been buying the product — they had been buying a memory.
Fiction: Mariano Defelipe · AI: Claude Sonnet 4.6
04 / 30
The brand changed its logo, packaging and slogan.
Sales dropped.
Nobody had been buying the product — they had been buying a memory.
Fiction: Mariano Defelipe · AI: Claude Sonnet 4.6